About ESM


ESM | East Sports Management was established in 2004 with the ambition of bringing high quality sports coaching to the children of the Middle East at premium sports facilities across our network of school venues. Today ESM is the UAE’s leading sports services provider for children, adult, community and corporate.


ESM | Facilities provides the platform for adults to enjoy sports facilities and play social and competitive sport all year round. ESM currently has thousands of men and women playing in groups all over the UAE, ranging from corporate wellness sessions, amateur sports team training, friendly group sessions and even some private coached sport sessions.

ESM can cater to over 20 different sports for adults and provides excellent facilities for your team.


ESM | Academies works with and manages first class sports academies with a proven track record of developing holistic athletes from grass roots to elite performance. ESM demands the highest standards from all our approved sports academy providers, who are required to have legal documentation according to UAE legislation as well as ensuring all programs are delivered by professional coaches and operated in a safe and fun environment.

Click to see our 'Approved Academy Partners'


ESM | Events offers professional sports event services to manage a range of sports events from birthdays, leagues, tournaments and team building, to medium and large corporate events and schools championships.

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ESM | Media provides the support network for all ESM departments, events and sports academies by capturing, creating and producing effective content, to be shared on a variety of multimedia platforms. Event filming, player profiles and photography are just some of the specialist services offered.

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Having an established Sports Activities partnership with ESM allows us to be 100% confident that all children in our schools have direct access to a full range of sports and activities, and quality coaching to achieve their potential.


Group Executive Director & Board Member, GEMS Education.